Mannequin-turned-publican Jodie Kidd gave regulars at her nation boozer a shock – by posing within the buff for a brand new pub signal. Drinkers at The Half Moon, in West Sussex, had been stunned to see a brand new addition of her cheeky portrait hanging exterior the picture-perfect pub.
Kidd, who swapped the catwalks in Paris to tug pints, is supporting a brand new marketing campaign to lift consciousness and funds for the hospitality trade.
Her portrait is a part of a sequence of cheeky pub indicators – together with “The Cricketers”, reimagined by artist Reuben Dangoor, starring a batsman saving his blushes with a strategically positioned bat.
The eleven-piece assortment additionally features a new view of “Queen Victoria”, created by Sam Rees-Worth, and a brand new portrait of HRH King Charles for “The Kings Head”, by Heath Kane, that has been unveiled forward of the coronation in Might.
The nude indicators can be found for on-line public sale, and prints of every are additionally available for purchase – with all earnings being donated to Hospitality Motion to help pubs with rising vitality payments.
Funds raised by the gathering, impressed by Stella Artois Unfiltered, can even see as much as £50,000 donated in matched funds by the lager model.
Jodie Kidd mentioned: “As a landlord myself, I’m very conscious of the struggles that pubs and the entire of the hospitality trade are dealing with.
“My pub is fittingly referred to as The Half Moon, and I can’t wait to see the brand new check in all its glory – all for an excellent trigger.”
The lager model additionally commissioned analysis which revealed that pubs are nonetheless on the coronary heart of the neighborhood for 55 % of Brits.
Within the ballot of two,000 adults, 77 % mentioned it’s “unhappy to see” so many close by watering holes closing down lately – as knowledge from Hospitality Motion revealed purposes for monetary help are up by 29 % from the earlier 12 months.
Greater than 4 in ten (43 %) assume pubs could be a lifeline for members of their neighborhood, and 42 % really feel they’re an awesome place for everybody to come back collectively.
However with so many struggling, one in three pop in to do their bit to maintain their native afloat – and 55 % have referred to as on the Authorities to do extra to help the hospitality trade.
Meg Chadwick, from Stella Artois, mentioned: “As a model dedicated to tackling large points inside our communities, we needed to supply our help to pubs throughout this difficult time.
“As bastions of British tradition, pubs need to be valued as a lot as any piece of artwork hanging in a gallery, which is why we needed to make use of this conventional medium – albeit with a cheeky twist – to help them.
“We need to elevate as a lot cash as potential, so artwork and pub lovers – purchase nude artwork, assist pubs.”
The analysis additionally revealed the memorable moments the nation has had in pubs, with 27 % making an attempt to impress somebody on a primary date in a free home.
One in 4 mentioned new relationships blossomed over a drink, and 35 % mentioned the identical of recent friendships.
And 12 % even went on to marry somebody they met at a close-by tavern.
It additionally emerged 41 % assume it’s a ceremony of passage to observe vital cultural occasions in a pub.