MEMPHIS, Tenn. – A lifelong dream is coming true for a Memphis clothes designer who can be showcasing a set named after her hometown at New York Style Week this month.
Ayeshia Smith, 33, mentioned the entire assortment was impressed by a daring material referred to as Memphis that provides a nod to the fashions of the ’80s and ’90s.
“It’s type of a giant factor proper now,” mentioned Smith. “I wished to create one thing that recognized with me, and it’s named after my hometown. So, I used to be like this may be excellent.”
Smith began designing garments when she was simply 13 and, by the age of 25, had began her personal firm: AyeshiA Attire.
She was designing jewellery for an organization within the San Francisco space however determined to return to Memphis when the pandemic hit.
“It made extra sense for me to maneuver again residence,” mentioned, “Smith mentioned. “It truly labored out for me as a result of that is my full-time job.”
Smith mentioned a giant trend showroom and Plitz Style Advertising and marketing invited her to New York Style week after recognizing her fashions on Instagram.
She determined to work with Plitz and says her assortment will embrace 13 totally different seems to be.
“I began shopping for all my material again in February,” mentioned Smith. “I truly began the gathering again in June and accomplished by mid-July,”
Smith can be displaying the ‘Memphis’ assortment on the Bryant Park Resort on September 11 and the Caelum Gallery on September 12 and mentioned the publicity may very well be life-changing.
“You get to see and meet so many individuals,” mentioned Smith. “Hopefully, I can collaborate with with somebody who will wish to choose up my assortment and work with me to broaden my model.”
Smith mentioned finally she want to develop her model on the worldwide stage and have boutiques in all places.
“I’m praying the precise individual sees my work and needs to work with me,” mentioned Smith.
New York Style Week runs from September 8-13.